Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? My music video challenges the normal music video by having distorted, blurry out of focus performance scenes of the band and creates a challenge for the audience to interpretate what they are seeing. The video also challenges many of the pop video genre specifications, e.g. rapping, explicit language and unsuitable scenes of what could be construed as violence. All of which would not be seen in a normal music video on MTV. The video however also uses some of the generic styles of a rock video as it is a narrative instead of a conceptual idea behind the video. The shots follow the story of the song, this is used often in rock and metal videos according to my research. My advert and Digipak mainly follow the genre styles of metal and rock due to a dark colour scheme, simple to the point and out of the ordinary means of advertisment. The digipak uses a military style text aswell on the advert to create the rebelious nature that the song possesses.