Target audience responses and charts.

After conducting a few informal questions for a group of people I have compiled the results into some easy pie charts.

The advert is were I conducted most of my target audience research, as this is mainly what a large audience will see before video and single release. This advertises the release of the new album, here is an example of the questions I asked, and responses I got.

Animatic of storyboard

here is a plan for the music video. I have done a brief structure for the imagery in the song and have created a video storyboard. Hopefully for anyone who wants to understand the concept behind my video, this will be a good start.

Digipak, Advert and moodboard

Mood board for album Digipack

This moodboard uses live images of the band, sohwing live aggression and their explosive energetic stage presence. I will use some of these images in the final piece along with my own images from Download 2010 where they headlined the saturday night of the festival.

This is the Digipak I created using an online image editor called Sumo Paint 2.0 and Microsoft Publisher . The red fist logo is from google and this is the bands symbol, used as a sign of rebellion and to get across to a wide audience of people who have a radical political stance. The flag and red star I made by cropping the star image and using autoshapes for the stripes. The front square is an image of my own from download 2010 and the banner is from the original album cover. I added the track names to make it seem more like a real album. The inside image will simply be the lyrics "believing all the lies that there telling ya" in handwritting. also it will have to contain a strobe lighting warning because my video will use this effect.

this is a draft for how I plan my digipak, the use of real images and google logos should help create a legitmate feel to my album cover and eventually help in creating a proffesional feel of the project. This will be the basis of my audience research and hopefully I will be able to use this to create a cover everybody likes and one that is suitable. So far I have had no Bad or construcitve feedback from my target audience, I hope there will be little changes made to what I have produced.

The draft for my advert was simply a sketch that I scanned and uploaded. I showed this to a variety of people and they said that it was suitable. For results see target audience research graph examples for there feedback on the advert.

Here is my magazine advert. It follows the colour scheme for the band and presents the logo which is related to activism and freedom, also used by the mexican militant group the " Zapatista's during. The use of this logo creates a stir at first look as this is quite controversial, but upon further inspection its only a band logo. the font used also relates to attitude of the band as it is in a military stencil style and is plain and simple with little editing done. The advert states clearly the release of the album and who is releasing it and when, with clear understanding and obvious intentions this is a good magazine advert.

RESEARCH: digipack deconstruction.

Digipack 1. Motley Crue - Dr Feelgood (special edition)


This Digipack is a typical display of a rock album, from a typical rock band Motley Crue, this band have set this ideal up of sex,drugs and rock and roll. The music and packaging instantly show this through the style of the digipack. The green tiles for the background, the title, the nurses all explain how the band have gone through a huge rehabillitation before the album release, yet still managing to make it rebellious through the nurses and tattoo artwork. The way this is done relates perfectly to the fanbase of Motley Crue, it shows a personal relationship between band and audience who may see themselves living a similar lifestyle. This creates a strong alliance and although the band have lived through drug addictions and alcholism, the fans may have too, therefore making a personal attachment to the characters of the band. This connection of personal identity can affect the sales, apperance and overall image of fans and the band, the uses and gratifications theory (blumler & Katz) relates to the idea that certain expectations that results to the audience gratifying personal choices. This digipack is a great example of personal identity change because of media, and personal opinion on rehabillitation. The women in the photos also will have a influence on the audience, seeing the picture will change there idea of an attractive woman, even though they are made up and suggestively positioned, the audience will assume that they need a woman like this or that the female audience should behave like this to get men in bands like Motley Crue.


Digipack 2. Tool - 10,000 days

The contents of the digipack is not only a cd case, it involves the audience and is a great example of how suggestive media can influence the audiences way of thinking and way of seeing the world. The pack contains a booklet of images that you use the stereoscopic lenses provided to look at, the image appears 3d and life like. This exhibit of images and lenses shows how you can creatively see the world in a different way, Tool encourage this and the digipack enhances this. The audience experience is key in the marketing of this album, its not just perfect technical proggressive metal.In relation to the uses & gratification theory the audience have to be active and making active personal decisions on how their image can be improved thorugh the consumption of the media they feel that satisfies them. The combination of the music and this sequence of imagery creates a insight to how the band have forged there own specific audience. The personal relationship made between audience and band is one of enlightenment into seeing in different ways, in essence the lenses are how Tool link up themselves to the fans. The band have also notoriously experimented with psychadelic mind altering drugs such as LSD and DMT (diemethyltriptamine), an average Tool fan like me may not go too such extremes to enjoy there music, but Tool are open to experimentation of the sort and through this they are able to invite the audience into there chemical experiences through anatomical images and pyschadelic visions. Personally the album has changed my outlook and opinions on the use of LSD and alternative states of consciousness , Tool benefited and are able to express this and create artwork such as this album. There way of life and thinking is personified through this digipack.

Music Video Analysis and Song Choice.

Music Video analysis and Song choice.

Here is Goodwins theory on music video construction, this explains how music videos reflect genres and style of music.

Music video Analysis.

Rancid - Red Hot Moon.

This music video follows a performance from the band and the life of a fan/target audience, the person shown in the video is the stereotype of a fan of the band also the band create this image.

The double storyline of the video flows throughout and works very well with the song. The shots used dont just display the bands musical capability (or incapability) it demonstrates that performance shots emphasises the power of the music and the genre. The shot of the fans dancing or "skanking" to the music shows that its an easy going and enjoyable song. The lighting throughout the video changes from dark and red in the club during the perfomance to light and sunny during the bus ride and street shots. The video fits perfectly in with all the genre stereotypes, the stereotypes this band created. The video is a great example of a performance and story hybrid video.

Rage Against The Machine - Testify.
this music video show how well a compilation of clips can work together to create a semi narrative stroyline parralell to a performance sequence. the use of image and lyrical connection is key as the image play out the politically charged lyrics. The story is simple and satirical and follows the bands feeling on the leadership of the united states and uses clips of voice to enhance this. the filming and style of shots are very genre specific, the use of close ups to show true aggresion and the use of long shots for the band also allow the audience to see that this is a rock video with a message. there are also many clips that narrate certain political issues such as the price of petrol, war and lying. There is also a connection when the chorus is sang "testify", this shows important characters such as bill clinton and the pope holding ther hand up as if to say they support the negative themes this video displays.

For my final video and coursework the song I have chosen is Rage Against The Machine - Bullet in the head. My coursework will focus on the attitude of this song and the bands political influence. I have chosen to work by myself for this coursework as the music taste is not for everyone and also I enjoy having full creative control. I will draft an email to send to the band's record company for the approval of song.

The exam board have requested we change the name of the band and song. to meet this requirement I will change the band name to - Rise Against The Machine and the song name to "they say jump". This still has the power and activism that the original has and keeps the attitiude and views of the band also.

As another requirement we have to notify the record company or band about the use of their song, due to the anti establishment nature of the band and the ilusive email adress connected to the band directly I have made a mock e-mail that I would send if able.

music video preliminary

For my music video preliminary task I will be using Liam Lynch's song "united states of whatever". The original music video features the character miming the verses, in seperate settings and costumes. I am changing some aspects of this, such as location and props used.

I chose this song because of the funny lyrical content and imagery this creates, making use for great shots and a great rock feel of rebellion

1. the opening of the songs is "whatever" and goes onto play the guitar riff for 4 bars.
I will start the video and just say "whatever" to the camera close up and focus on facial expression of not caring, reflected in the song title and the lyrics.
2. for the music part of the song I will have people in my band play the seperate parts around in different locations. this will be the same on each 4 bars of music between verses. and I will have people singing the chorus " cus' this is my united states of whatever".

The video that I have produced is not all of the parts to the song as the clip only requires to be 30 seconds or 1 minute.